Life in Long Creek

Laid back river vibes

photo of sign humble pie and the gauge coffeehouseLife in Long Creek is the brand and lifestyle adopted by a young entrepreneur who set his sights on enhancing the river scene.


Long Creek is more rural community than actual town. It’s a hot spot for boaters and tourists coming to enjoy the Wild & Scenic Chattooga River.

For years this location was the site of Humble Pie Pizza and Chattooga Whitewater Shop. In 2021 the business changed hands and the new owner, Trey Barnett, expanded offerings. Inside the Chattooga Whitewater Shop, he established The Gauge Coffeehouse which serves breakfast–a much appreciated meal previously unavailable in the area. ????

The building (housing The Gauge Coffeehouse and the whitewater store) was built in the early 1910’s as a two-room school serving the rural Long Creek community. The building was moved to its current location in 1935.

The historic school house was used as a residence during the 1950-60’s. In 1970, Wildwater Ltd. began operating their new rafting business out of the school house. A few years later, Wildwater moved down the road and established a larger rafting outpost in another historic building, The Long Creek Academy, which is where the company’s headquarters remains today.

After Wildwater moved out, local resident Bruce Hare set up shop in the school house building. That was 1979, and his was the original whitewater shop that served boaters coming to experience the river. Bruce built a second building on the property which he planned to operate as restaurant. He ended up living there for years never opening a restaurant.

In May 2003, two paddling buddies, Mike Stockton and Ryan Hoelker, purchased the buildings and property from Bruce. They revived the whitewater business and opened Humble Pie pizza restaurant. Eventually Ryan sold his half of the business to Mike. And in late 2020, Mike sold the business to Trey Barnett.

In 2021, Trey spent months renovating the interior of the school house building and built a patio courtyard between the two buildings.

Fun Fact: Trey’s wife, Cricket, is the granddaughter of Wildwater’s founder, Jim Greiner. Her parents, Jack & Becky Wise, are the husband and wife team currently operating the family business. Read more about Wildwater’s interesting history here.

Rentals & Shuttle Service

photo of inflatable kayaks on Chattooga River
Inflatable kayaks, paddles & helmets can be rented from Chattooga Whitewater Shop (kayak in foreground is not a rental).

If you’re looking to float down the Chattooga River and need to borrow boats or gear, head into the Chattooga Whitewater Shop.

They rent inflatable kayaks and two-person rafts. Shuttle service to-and- from the river is included in the price. They’ll work with you to fit your timeframe and skill level. You can do various stretches of river but it’s important to have someone with whitewater experience with you to read the water and lead you down river.

Rental gear + shuttle service averages $55 per person. Actual price depends on the stretch of river you choose to do and how many people are in your group. Shuttle-only price starts at $45 per person.

They also offer kayak instruction starting at $130 per person.

One of our Visitor Center locations

image of wall may by Pisgah Map Co of Long Creek, SC
A large wall map of the Chattooga River was custom made by Pisgah Map Co.

From the best waterfall hikes to great fishing holes, local lodging recommendations to the best drives for leaf peeping, the folks at The Gauge love talking about Life in Long Creek.

Stop in and ask about the area, get your bearings with the large wall map from @pisgahmapco, pick up a copy of our Visitors Guide, and grab a coffee before you set off on your day’s adventure!

The Gauge Coffeehouse + Chattooga Whitewater Shop

Humble Pie Menu

image of humble pie's menu

photo of chanda morrison Life in Long Creek hat

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